Newsroom

It's been a busy week. I've tried to catch up with some of the great people I met at EIJ. Email, twitter and LinkedIn are great tools for keeping in contact with folks overseas.

Yesterday I had a meeting at work with people from SVT sports. They have a huge twitter and Facebook following and I hoped to learn some strategies. Unfortunately there was little or nothing I didn't already know. The trick is to implement digital thinking in the entire newsroom, but that's the hard part. However, if everyone thinks "digital first"    the problem is gone. And we're going to have to do that since every average joe in the country thinks digital first. As a very wise man told me "If we don't do it, they are gonna do it themselves. But I didn't say it was gonna be good."

On an unrelated subject, Obama has left Sweden to go to St Petersburg, and I'm watching The Newsroom - it's a great show!